Leading a healthy lifestyle has never been easier, thanks to the ‘I FORM’ app. The app opens up a world of health content with everything we’ve come to expect from the popular magazine by the same name – and then some.

I FORM’s editorial team wanted to create an app that would serve as a natural extension of the magazine, boasting the same familiar design. While the printed magazine is still the focal point of the ‘I FORM’ universe, the app and its digital content are tailored to ensure that the brand stays relevant for its readership. This is crucial at a time when both the world of media and Danes’ media consumption habits are changing rapidly.

Shortcut has taken care of the technical development and design of the app for both iOS and Android.

The app aims to inspire users to exercise and enjoy a healthy diet, with key features including:

• Workout videos with clear instructions on how to do each exercise
• Weekly meal plans in a clear and easily accessible format
• Tasty and delicious recipes that suit a wide range of tastes and dietary preferences

The app also allows users to save their favorite content, making it highly adaptable to the users’ exact needs. Users can also cast content to their TV.

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