A native app created from your existing news site

Using all of your current editorial systems

Visual representation of the PocketPress tool displaying a user-friendly mobile app interface with design elements and features for content creation.
Illustration of the PocketPress tool interface showcasing a mobile application layout with interactive features and design elements.

Better reading experience - more page views

PocketPress is a simple solution for creating state-of-the-art iPhone and Android apps for news media. PocketPress wraps your current news media and adds all the native functionalities that users have come to expect - like native navigation, notification, and much more. Compared to other apps partially based on existing websites PocketPress significantly improves the reading experience of all your content.

At Shortcut we have worked with news media apps for more than 10 years. Based on that experience we developed PocketPress as an out-of-the-box solution for seamlessly combining native functionality with web-based content. This provides the reader with all of the amazing features possible with native apps, without any requirements for new administrative or editorial systems. It could not be any easier!

PocketPress is a standard product with rich customization options. We have developed PocketPress to manage all the components that are common to news sites, such as opening web pages in the best way, push notifications with images and deep links, and native audio playback. On top of that, we create a unique design and user experience (UX) as well as eventual unique features for each individual customer.

PocketPress feature set

Native navigation
Replaces traditional web-based navigation and provides a much better flow and reading experience. Particularly changing between pages becomes quick and effortless and follows the conventions that your users are already accustomed to from other apps.
Audio player
PocketPress includes a native audio player. This allows users to continue listening with the app in the background, que stories and generally provides better sound quality.
Sharing
Native iOS and Android sharing capabilities work much better than their web equivalent. They let users share content effortlessly across social media and with personal contacts.
Biometric login
PocketPress supports both Medielogin or OAuth-system. This also allows users to login with fingerprint or facial recognition.
News widget
Show your content on the home screen os iOS and Android users. Provide your users with all the latest news on the fly.
Native notifications
Reach the user, even if they don't open the app. Have the PocketPress monitor your website for news to generate personal push messages from, or handle on your backend.
Mobile and tablet
Does your news site require specialized features and content in the app? Have no fear PocketPress can be tweaked to include anything needed.
Ratings/Review Prompt
The recipe for achieving a high score in the Apple App Store and Google Store consists of two things. Having a great app that your users love, and getting a good review by as many of them as possible. PocketPress comes with a build in rating prompt, which is only shown to the most loyal users.
Recommended and Forced Update
PocketPress comes equipped with a Recommended/Force Update function. This allows us to recommend or force users to update the app from the back end. It significantly reduces maintenance tasks, increases the user experience, and in cases where the app needs new data or API, you avoid inconveniencing users who haven't updated their app yet.

Rich push notifications

A proper push notification setup makes a world of difference for news sites. Get the right stories to the right readers at the right time - and make them even more engaging with images and sound.

  • Push notifications with images gives a higher conversion rate than notifications without - simply by making them more engaging.
  • Integrate PocketPress with your existing backend, so push notifications are sent automatically.
  • The possibility to create individualized segments that let the user subscribe to relevant topics.
  • Construct specific segments based on users' article consumption and target them with relevant push notifications.
Visual representation of the PocketPress tool displaying a user-friendly mobile app interface with design elements and features for content creation.
Illustration of the PocketPress tool interface showcasing a mobile application layout with interactive features and design elements.

News media Shortcut has developed for


Shortcut has previously developed apps for: Information, Berlingske, B.T., Weekendavisen, Euroinvestor, Børsen, Illustreret Videnskab, I Form, Gør det selv, Historie, Radio4, DR LYD, Radio 24Syv og en list of other danish media sites.PocketPress was created on the combined experience of all these apps.