Launch & Support

Launching, monitoring, and maintaining an app is a craft. Each project has unique challenges, but the skills required remain consistent. At Shortcut, we have developers and project managers specialized in all aspects of app development, ensuring a smooth process from start to finish.

Launch

Launching an app successfully requires more than just technical expertise—it demands strategic planning, effective communication, and in-depth knowledge of both the iOS and Android ecosystems. Every detail matters, and we cover all the bases to ensure a seamless launch.

Our approach to launching includes:

  • Closed betas: Engaging a select group of users for early feedback and insights.
  • Open betas: Expanding testing to a larger audience to identify potential issues.
  • Soft launches or beta launches: Testing in controlled environments to gather feedback and optimize performance before a full release.
  • Marketing packages for App Store and Google Play: Positioning your app effectively with compelling descriptions, visuals, and strategies to boost visibility.
  • App Store Optimization (ASO) analysis and plan: Ensuring your app ranks highly in app stores with keyword optimization, reviews, and performance tracking.
  • Phased rollouts: Gradually releasing your app to ensure stability and scalability.

Monitoring

Once your app is live, continuous monitoring is crucial to maintaining performance, reliability, and user satisfaction. We set up robust monitoring tools that allow you to track the app’s performance in real-time and quickly address any issues.Our monitoring services include:

  • API Monitoring: Tools like Postman ensure smooth backend performance and swift troubleshooting.
  • App crashes and performance monitoring: Using tools like Firebase, we identify and fix crashes or performance lags immediately.
  • Custom dashboards: Tailored analytics platforms like Klipfolio provide insights into user behavior, retention, and engagement.
  • Monthly status reporting: Regular updates on app health, usage trends, and performance benchmarks to keep you informed.

Maintenance

Every app requires ongoing maintenance to stay current and functional. Whether it’s new operating systems, API changes, or new devices entering the market, we ensure your app is always optimized and compatible.

We offer two types of maintenance services:

  • Ad-hoc support: Flexible, on-demand assistance when you need updates or fixes.
  • AppCare: Our comprehensive maintenance package that provides ongoing support, ensuring your app stays up-to-date and future-proofed.

Want to know more?



Let’s make magic happen and craft an app you’ll love.
Tell us about your project.