Understanding and navigating the areas addressed in this article will provide a solid foundation for making a sound judgement in your app choice.
Most important, however, is aligning your app-strategy to the overall corporate strategy. As indicated in the beginning of this article, we are fast moving towards a mobile first society and your mobile presence and strategy to capitalize and monetize on this platform is becoming primary, not only supportive. Succeeding in value extraction from mobile services will impact your organization. Make sure this perspective is being closely considered in your mobile app endeavors.
Jørgen | Client Director